If you’re feeling like the days are running into each other during Covid 19 Lockdown, imagine how your brain is deciphering ads during Covid19.
Over the past 10 weeks, large multinational companies have spent big bucks to create imaging ads to tell you that
We are family
We may be apart, but we are still together
These are unprecedented times…
The list goes on and on. And don’t forget the sombre music.
All these companies have employed creatives to come up with the SAME messaging. While it was nice to hear the first few times all consumers of the media will hear ‘unprecedented times’ but have no brand recall.
Let’s get rid of the BOREDOM and change the messaging. NOW. Like me, you are probably over the cliches and the sombre music… cue it maestro!
